Parky — Beer label

The project was created to dress a limited edition of only 36 home-brewed bottles, acting as a micro-experiment in packaging and artisanal customization. Visually, the layout plays on the impact of an acidic and contrasting palette (neon pink and green) that sharply stands out against the dark tone of the glass.

The centerpiece of the composition is the mascot: an ironic dinosaur that visually reinterprets the group's dynamics, symbolizing the "Jurassic" lazy habit of preferring the comfort of the sofa over socializing. The figurative setup, tightly linked to the name Parky—the historic meeting spot where I gather with my friends—is also echoed in the paper seal applied over the crown cap.