Mamma Mia! — Pizzabox

Mamma Mia! is the winning illustration of the 2024 Pizza Box Award, organized by the PawChewGo festival. The project explores the concept of "pizza ecstasy" through a visual language that merges traditional iconography with contemporary pop aesthetics.

The core element of the artwork is the custom lettering, specifically designed to amplify the iconic Italian exclamation, turning a stereotype into a powerful graphic statement.